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04.23.2002

Kodak Announces Partnership with YesVideo to Preserve Video Memories on DVD and CD

Newest Technology Offers Increased Services, Enhances Consumer Value at Retail Photo Centers

ROCHESTER, NY. – April 23, 2002 – Eastman Kodak Company today announced a new relationship with YesVideo to enhance consumer options at retail and grow the photography category through the offering of Video to DVD or CD Transfer Services via the Qualex lab network.

Capitalizing on a market opportunity in excess of $12 billion containing over 200 million hours of videotape needing to be digitized, Kodak and YesVideo are providing a solution to retailers and consumers that offer greater preservation as well as easy viewing on a television or personal computer. Utilizing Kodak's existing photofinishing bag, consumers can order Video to DVD or CD Transfer Services as easily as they can have film processed to get prints.

"The partnership with YesVideo is exactly the kind of relationship Kodak strives to develop," said Scott Auer, Vice President, Photofinishing Services, Kodak. "It's a win-win situation for all parties involved by focusing on the end consumer experience and utilizing today's technology and innovation. This transfer service also answers consumer preference for preservation, storage and sharing of precious memories."

Video to DVD or CD Transfer Services are available at more than 12,000 retail locations nationwide supported by Qualex.

Memories stored on DVD and CD last for more than 100 years, while videotape can degrade in quality in as few as ten years. Video to DVD offers consumers an easy, high quality way to view their memories on television, including a scene index that makes finding favorite moments simple. Video to CD features include scene index capability, custom edits capability to change scene content, and still image capture for sharing images via e-mail or prints.

Fifty percent of consumers surveyed by Kodak rated the product as 'solving a problem,' and 35 percent said they would be likely to purchase the product if available. Kodak's partnership with YesVideo supported by the Qualex distribution network allows consumers to simply drop their videotape at retail and return in 14 days to pick up their DVD or CD.

Although video transfer technology has been available in recent years, Kodak's partnership helps bring the solution directly to consumers in an easy to use format.

Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures -- for memories, for information, for entertainment. The company is a major participant in "infoimaging" -- a $225 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain such as the new Video to DVD or CD Transfer Services. The company, with sales last year of $13.2 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.

YesVideo
Yes Video incorporates best-in-class video engineering into automation software that enables on-demand DVD and CD publishing for home and professional video. Sai-Wai Fu, a pioneer in digital video compression technology, founded the company in 1999. The company is located at 2249 Zanker Road, San Jose, CA 95131 and can be reached on the Internet at http://www.yesvideo.com or by phone at (toll free) 877-817-5375.

Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com.

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