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11.27.2000
Survey
Reveals that Kids, not Travel,
Attract the Most Camcorder
Use
Survey
Sponsored by YesVideo Also Finds
More than 300 Million Home Videos
are Stockpiled Around
America
SAN JOSE,
Calif. – November 27, 2000
– Although it may seem
that every person in the world
(except maybe you) is using a
camcorder at popular tourist
destinations, in fact only 13
percent of all camcorder use is
for vacations or visits to exotic
places. This is one of the
findings of a national survey
being released today by YesVideo.
The study revealed that
camcorders come out of the closet
more than three times as often
(44 percent of the time) for
events that focus on children
rather than for travel. Family
holiday gatherings are the second
most popular use of video cameras
at 17 percent, trailed by travel,
“cool” events (10
percent), everyday moments (7
percent), parties (3 percent) and
weddings (2 percent).
The survey,
titled “The Habits and Usage
of Video Camera Households”
and conducted by SKB Consulting,
queried 350 U.S. households with
video cameras in the Summer of
2000. YesVideo commissioned the
survey in preparation for
introducing its innovative
video-to-CD transfer service
launching in the Bay Area
today.
Not
surprisingly, children or family
are the main reasons people
purchased the camera in the first
place, according to the survey.
Thirty six (36 percent) say they
purchased a camera due to the
birth or some activity of a
child, while another 15 percent
say the camera was purchased to
make an historical record of the
family.
Where do home
movies end up? More than half (56
percent) of all camcorder owners
have 10 or more tapes stored
rather nonchalantly around the
house, usually someplace in the
living room (55 percent). Other
popular storage places are
closets (20 percent) and bedrooms
(18 percent). More than a third
(36 percent) of camcorder owners
have more than 20 videos, the
survey found. Since there are 43
million camcorders in the U.S.,
this translates to over 300
million videos that are gathering
dust in American homes.
Survey
findings also helped explain why
the people who shoot movies are
called cameramen instead of
camerapeople. According to the
results, men are the primary
shooter of home video in 62
percent of households owning
video cameras. Even in homes with
children, the percentage dips
only slightly to 59 percent of
men as the primary
videographer.
About half
report using their camera less
than an hour per month, while
around a third use it one to two
hours per month.
About
YesVideo.com
YesVideo is the most
convenient, cost-effective and
complete service for digitizing,
customizing and sharing home
videos on CD, the web and, in
early 2001, DVD. Sai-Wai Fu, a
pioneer in digital video and
compression technology, founded
the company in 1999. The company
is located at 2249 Zanker Road in
San Jose, Calif., and can be
reached by phone at
1-877-817-5375 or on the Internet
at www.yesvideo.com.
Please direct
all press inquiries to:pr@yesvideo.com.
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